Operation Zarb-e-Azb and Role of Media: Audience Perception Regarding Fear, Risk and Uncertainty
This research aims to analyse the audience’s perception about fear, risk and uncertainty during Operation Zarb-e-Azb; fashioned by media in Pakistan. The purpose behind the study is to check out, how viewers perceive that this military operation eliminates the curse of terrorism. The 320 respondents (160 male and 160 female students from University of Sargodha) were selected by using stratified and convenience sampling techniques. This study shows how private TV news channels’ coverage portrayed representation of the ground battle to reduce the fear of the audience. According to the viewers’ perception, the Pakistani private TV news channels’ coverage provided confidence and sense of security to the people, boosted the morale of Pakistan Army, gave sense of national integration and tried to portray true picture of the story. Last but not the least; viewers perceive that, this operation eradicated the menace of hydra headed monster of terrorism in Pakistan.